ABOUT ME

Hi! I’m originally from Mill Valley, California, and my journey has taken me across the U.S., Europe, and Australia. At the core of it all is a passion for growth, new experiences, and connecting with people from all cultures.

After earning my Business Marketing degree from Loyola Marymount University, I launched my career at Wag Hotels, helping scale the marketing team as the company expanded across California. A few years later, I moved to Sydney, Australia, for a new adventure and worked in marketing at TAFE, one of the country’s top vocational training providers.

Returning to the U.S., I rejoined Wag Hotels to help prepare for a major acquisition—standardizing marketing operations and supporting its expansion from two to nine locations. In 2018, I shifted gears to pursue a longtime passion for fitness, becoming a certified Pilates instructor and personal trainer, teaching up to 25 classes a week.

When the pandemic disrupted in-person fitness, I returned to marketing, completing my Master’s in Integrated Marketing Communications at Northwestern University, graduating with a 3.95 GPA. This experience deepened my skills in data-driven strategy, customer journey design, and key digital tools.

After graduation, a trip to Europe led me to meet my now-husband. I later moved to Italy and earned a second Master’s in Data Science and Business Analytics from the University of Bologna, gaining skills in AI, Python, SQL, Power BI, and more.

Now based in the Netherlands, I blend my expertise in marketing, data, and movement—teaching Pilates at Core40 Amsterdam while exploring new marketing opportunities. Always happy to connect—let’s chat!